Last edited by Kagajar
Tuesday, April 21, 2020 | History

4 edition of Practical public relations found in the catalog.

Practical public relations

Rex Francis Harlow

Practical public relations

its foundations, divisions, tools and practices

by Rex Francis Harlow

  • 295 Want to read
  • 11 Currently reading

Published by Harper & brothers in San Francisco, Calif. New York .
Written in English

    Subjects:
  • Publicity

  • Edition Notes

    Statementby Rex F. Harlow ... and Marvin M. Black ... Published under the sponsorship of American council on public relations,
    SeriesThe American council series of public relations books; R. F. Harlow, editor.
    ContributionsBlack, Marvin McKendree, joint author.
    Classifications
    LC ClassificationsHM263 .H34
    The Physical Object
    Paginationvii, 442 p.
    Number of Pages442
    ID Numbers
    Open LibraryOL6511109M
    LC Control Number47002176
    OCLC/WorldCa1437013

    Public relations (PR) is a critical feature of any modern institution’s marketing program. However, it is often not seriously considered as a legitimate part of corporate administration because it frequently focuses primarily on tactics - what to do, when and how - and rarely rises into guiding overall company strategy.7/10().


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